"The Scoop on Little Baby's Ice Cream." Little Black Book. N.p., n.d. Web. 08 May 2014.
I think this commercial is targeted towards teenagers and young adults. People who enjoy handmade non/dairy ice cream. The video is quite amusing so i believe people around my age may become interested in it. I think they chose this demographic because it possibly the largest ice cream eating demographic.
The commercial is interesting to watch because the video is extremely creepy. The video sparks interest and makes you want to find out more about this ice cream company. The actor in the video is staring directly at you making you not want to stop watching. I like the video because it is different from a lot of other commercials i have seen. The visuals are quite basic but they are very strong.
The video uses originality and creativeness to attract the attention of the public and spread the video faster, making it viral. The extraordinarius of this video allows us to question the company, we want to learn more about it. The last line to the video is a slogan that can catch on fast but leaves a question in the air.
The commercial uses abstract method to catch attention. The men in the video is so scary that it stays in mind and that is the goal of the commercial.
ReplyDeleteRichard
I find your commercial very creepy. I dont what technique it is, It could be asscociation, as at the end they add a value.-Verena
ReplyDeleteI think you chose a very interesting commercial and analyzed very well. You considered what effect each part of the commercial has on the viewer. I think a commercial like this spreads so daily and becomes viral because of how strange it is.
ReplyDelete-Ladina