Advertising HW Ladina Brunner

Ladina Brunner

English 10

Ms. Klasen

09/07/14

Advertising Homework

L'oreal e lo Zombie Boy. Go Beyond the Cover 

Audience: Who do you think the commercial is targeting and why?
The commercial is obviously targeting women in their teenage years up until their late thirties. L'oreal used a person with such extreme body art that would normally be almost impossible to cover and showed that their makeup could cover the tattoos completely, therefore showing the consumers that their makeup has great coverage and is very effective, as well as it looking natural.

Buyology: What makes this commercial appealing (interesting to watch)? Why do you like it?

This commercial is appealing because it has a sense of extraordinariness, no one has ever done a commercial like that before to show their makeup. Normally commercials for makeup show beautiful women talking, but in this commercial they actually show the process and the capability of their makeup.

Techniques: What techniques does the creator use to sell the product?

The company is using an already famous person that a lot of people recognize, which already interests people right at the beginning of the commercial. The idea that he starts off looking normal and then starts to take his makeup off to reveal his tattoos is new and interesting and draws attention from the viewers. They also used music and no talking, so if the viewer is doing something else and looking away from the tv and they suddenly hear music with no talking, they will look up at the tv because they are curious as to why there is music playing; and then be caught by the extreme body art. Furthermore, the idea of showing the actual makeup product makes the makeup company seem real and they are not afraid to show that their makeup is actually being used; Which in turn makes the viewers trust the promise of the makeup brand.

Pepsi Commercial- Ruben


https://www.youtube.com/watch?v=40DykbPa4Lc

Audience: The video was targeted to people of all age. It could vary from little kids, to the elderly. The reason is because of the sense of humour the video gave off. Pepsi believed by creating a humorous advertisement, the customers would become more interested in the product itself, because they were interested in the advertisement. The company wanted to maintain its customers, which is why they though up an unoriginal idea.


Buyology: I enjoy this commercial mainly because of the humour that was within this video. The video drew my attention as soon as it introduces a little boy joining a group of monks.


Techniques: The creator of the video introduces a village of monks, in the first 2 seconds and then the Pepsi symbol on the door of the village. Then, a little boy shows up at the door, and the monks let him in. The monks train the boy a fighting technique and then, makes him an official member, as soon as he hit his head on the Pepsi can, to get the symbol on his forehead. The humour throughout this whole video, maintains the viewers attention and makes sure that they get a kick out of it.

http://www.youtube.com/watch?v=uii3VhELiuE

Audience: This commercial is for everybody. The chocolate bar should represent that if you eat it you become normal again and you feel better. It tells us that if you're hungry you turn into another person so you need to eatm a snickers bar to calm down.


Buyology: The commercial is funny and has a setting which isn't usual  so it is stuck in your head when you watched it the first time. The sentence they use to highlight the importance of the bar are funny and easy to understand.

Techniques: He uses fun sentences, great costumes and an unusual setting. The chocolate bar is definitely highlighted in this video.

-Robin

Commercial- Billie Tyrell

Shakira Pepsi Commercial

-          The target of the commercial is that people start buying pepsi. As its Shakira doing the commercial people will watch it because she is very famous. The commercial is also made as a comedy which attracts people to watch it. Pepsi always chooses famous people to do their commercial and are always very successful in it. Switzerland should start creating adds like that as well to attract more people to their commercials.

-          Shakira is a professional dancer, which is why she shows off her dancing skills in the video. People will look at the commercial because their amazed by her dancing moves.

Molly | Advertising HW

Audience: Who do you think the commercial is targeting and why?
This commercial is targeting a younger audience with this video. The entire industry of marketing has been trying to make commercials go viral for a long time. When this commercial aired during the superbowl, it was immediately shared on Facebook and other social media. Old Spice needed a redesign, and this commercial brought that with the humor and randomness of this commercial. They targeted a younger audience because at the time Axe deodorant was the most popular, and they needed to up their game. This commercial succeeded in bringing a wider range of demographics to Old SPice.

Buyology: What makes this commercial appealing (interesting to watch)? Why do you like it?
I think that the fact that they did the entire commercial in one take makes it very interesting to watch. It is a complete sensory overload because the guy talks really fast, this then leads to people playing it again and again on Youtube. The speech also makes it very appealing to watch, people started to memorize the moment the commercial aired. Even though he talks fast, he talks clearly, so people can understand and replicate what he says. Also, it doesn't hurt to have a voice as low as his.

Techniques: What techniques does the creator use to sell the product?
One of the main techniques that this commercial uses is humor and randomness. There is no sensical storyling to this commercial, they just added random settings and a random horse. This placement of the setting makes people question the ad, they don't understand why he is where he is. There is also humor because he is comparing himself to the "ladies" husbands or boyfriends. He is meant to be the idealistic man, which in turn will sell the product. This ad is successful in using these techniques to capture the audiences attention.

Alexander schnadt

Alexander Schnadt

Comercial

https://www.youtube.com/watch?v=yw1WMzLAPxk

1. I think the audience is everyone older that 15 because it is for coffee and most of the people dink coffee.
2. It starts very relaxing and then it scares you. So i think it is a really good idea and it makes us remember the contend of the advertisement.
3. He uses pictures and he scares us. 

Kaffe werbung. Ed. Nike 1711. You Tube. Google, 16 Feb. 2008. Web. 8 May 2014. 
     <https://www.youtube.com/watch?v=yw1WMzLAPxk>. 

Advertising- HW : Devarsh Shah

Devarsh Shah
Ms. Klasen
English 10
8th May 14

Nike Football Commercial

https://www.youtube.com/watch?v=q30D9Hyi0eQ - Link to the video!

1. Audience: Who do you think the commercial is targeting and why?
A) This advertisement is about Nike football shoes 'Mercurial'. Since, it is about football shoes, the target from the commercial would be the people playing football.

2. Buyology: What makes this commercial appealing? Why do you like it?
A) The commercial is appealing because it has two famous sports person, Cristiano Ronaldo (football player) and Rafael Nadal (tennis player). The combination of two people from different sports creates ____________. People will watch the video to know what is the video actually about. I, personally, am a big fan of Rafael Nadal and because he was in the video I saw the video and then I liked it. This is an advantage for the Nike that people following either sport will watch it.

3. Techniques: What technique does the creator use to sell the product?
A) Casting two famous people from different sports, C. Ronaldo (football) and R. Nadal (tennis) helps seeking attention on the product. The very important thing is the main aim of the product and how they portray it should match. For example: Mercurial shoes are for speed and the way they showed in the video was that C.Ronaldo is fast after wearing the shoes.