Pepsi Commercial- Ruben
https://www.youtube.com/watch?v=40DykbPa4Lc
Audience: The video was targeted to people of all age. It could vary from little kids, to the elderly. The reason is because of the sense of humour the video gave off. Pepsi believed by creating a humorous advertisement, the customers would become more interested in the product itself, because they were interested in the advertisement. The company wanted to maintain its customers, which is why they though up an unoriginal idea.
Buyology: I enjoy this commercial mainly because of the humour that was within this video. The video drew my attention as soon as it introduces a little boy joining a group of monks.
Techniques: The creator of the video introduces a village of monks, in the first 2 seconds and then the Pepsi symbol on the door of the village. Then, a little boy shows up at the door, and the monks let him in. The monks train the boy a fighting technique and then, makes him an official member, as soon as he hit his head on the Pepsi can, to get the symbol on his forehead. The humour throughout this whole video, maintains the viewers attention and makes sure that they get a kick out of it.
I would consider this commercial as bandwagon,because we can see that those Buddhist seem to love this product even though this leave on their mountain.
ReplyDeleteCédric
I think that this commercials uses association effectively. The commercial associates pepsi with being successful, and powerful. It is also associated with extraordinary things like a society of monks which print a the can on their forehead after they became successful and powerful. In addition, it uses bandwagon because it shows the kid wishing to join them in the society of monks which have the cna printed on their forehead.
ReplyDeleteJaclyn
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