1. The targeted audience is parents with children, people which haven't been kids for a while (30+) and Spiderman/Marvel fans.
2. I'm a marvel fan so I really like this collaboration, it's both a great promotion for Evian and for the movie. Instead of a sensational trailer they made it more relevant and light hearted. I also love the aspect of them dancing in the city. Plus, they incorporated pieces related to the movie like the bridge and the shooting of the web.
3. The creator used an icon (Spiderman) to make it more relevant to marvel fans and children. Also dancing is happy, fun which manufactures a feeling of appreciation towards the product. 
You get straight to the point about the advertisement and what you think the creators purpose was. It was really good that you used your connection with Marvel because it adds a more viewer touch to your answers. It is obvious that they use celebrities and association to attract the audience.
ReplyDeleteEven if some of the people who view this do not know about Evian, they will immediately recognize the famous Marvel character, Spiderman. The use of this well known fictional character, shows the viewers why the products that Evian sells are worth buying, because they used a famous character in their video.
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