Julian Pohl
English 10
8.5.14
Ms. Klasen
                                                                  Commercials

   
          The commercial I have chosen is from Nike Football and it is supposed to target everyone who plays soccer to promote their products. The Commercial is about a bunch of guys playing a casual soccer game where they turn into football superstarts like C. Ronaldo, Neymar, David Luiz etc. The clothes they wear are all from Nike but most importantly the shoes they are wearing are the new Nike Magista shoes that are Revolutionary shoes because they have a sock like part attached to the shoes. I belief it targets everyone who plays football because nobody would need the new shoes if they don´t play football, therefore in my opinion the commmercial is to promote the new shoes.
          The commercial is appealing to watch because it is not only entertaining, everyone who palys football understands what goes on in the players heads. We feel with the players and we feel like we are part of the crow. There are also funny jokes and mistakes in the commercial that are especially made for football players. If you don´t play football you may not understand some of the commercial. It is very entertaining and has a good sense of Humor, also such a type of commercials has never seen before, letting teenagers play with Superstars. This is also a dream of every player, another factor that makes it appealing.
         He uses famous football players to show that even pros use the shoes. This makes you feel that if you get these shoes you can become just as good. He uses the best player in 2014 Cristiano Ronaldo to promote his shoe next to other starts like Neymar, Higuain and David Villa. They all have a lot of supporters who would surely want the shoe of their idol. This makes the commercial efficient because many people who play football would see that they feel very comfortable with the shoe, as a result they would purchase them themselves.

Youtube Link:

https://www.youtube.com/watch?v=3XviR7esUvo