Puppy Love
Budweiser commercial
Audience:
The audience for this video should be for men, as they are more likely to drink Budweiser. However the cuteness of the video makes it seem like the video is created more for the female audience. I think that Budweiser wanted to attract the females, so that these are more likely to buy beer, either for themselves or for the husbands or boyfriends.
Buyology:
The factor which makes the commercial fun to watch, is the friendship and the love between the horse and the puppy. I love the fact, that the puppy will always run away to be with the horse, and when the two are threatend to be taken away, the horse comes and saves the puppy.
Techniques:
The creator used cutness and originalty to sell the product. The cutness targets more the female customer, therefor these will be more likely to buy for the game. Also originality will help sell the product, as people will remeber the product after the commercial.
Buyology:
The factor which makes the commercial fun to watch, is the friendship and the love between the horse and the puppy. I love the fact, that the puppy will always run away to be with the horse, and when the two are threatend to be taken away, the horse comes and saves the puppy.
Techniques:
The creator used cutness and originalty to sell the product. The cutness targets more the female customer, therefor these will be more likely to buy for the game. Also originality will help sell the product, as people will remeber the product after the commercial.
This commercial associates budweiser with friendship and puppy love. The video also associates this with a popular song which again adresses love and missing someone which occurred in the song.
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