Advertising: Snicker... Get Some Nuts - Sonja Milekovic

Sonja Milekovic
Ms. Klasen
English A 10
8-5-14

Advertising

Snickers Advertisement. 2010. PopSop. Web. 8 May 2014. <http://popsop.com/2010/01/mars-launches-limited-%E2%80%98more-nuts%E2%80%99-snickers-for-uk/>.

 

 

 

 

 

 

 

     

1. Who do you think the commercial is targeting and why?

         I believe this commercial is targeting teens (around 16+) and young adults. I believe it is mostly appealing to males because they are the ones that society deems should be strong and not wimpy. Anyone athletic, particularly football players is also part of the targeted audience because they use athletic young adults as the subject of the video. I also believe Snickers used football players because they are known for over exaggerating their injuries. Snickers targets these people because they are the most easily persuaded mentally at such an age. This is due to the fact that society holds a standard that men should be strong and brave and not weak or afraid or cowardly. By exploiting this idea, they create an advertisement that manufactures consent and basically sends the message "You're weak. "Get Some Nuts" from Snickers!!" 

2. What makes this commercial appealing? Why do you like it?

         I believe this commercial is appealing for two reasons. One is that it uses humour, comedy to attract an audience and it also uses celebrities (Mr. T) to draw in more viewers. This video became viral and was shown to everyone back in 2010. I personally like this commercial because it is funny and draws on the saying that men need to grow a pair by using "Get Some Nuts" as their slogan. They also use large army vehicles crushing into cars (destruction, a popular attractor for males). In addition, Mr. T is an entertaining character when angry because what he is saying is so ridiculous. In fact, the whole commercial is so ridiculous that it makes people remember it.

3. What techniques does the creator use to sell the product?

        As stated above, the creator uses violence and destruction to attract a male audience. They also use celebrities and a generally ridiculous situation. They use the idea of extra-ordinariness to attract people to the commercial. Once someone sees this video and its ridiculousness, they will tell someone else and so on and so on. Thus creating a viral video. On top of this, the catchy slogan is something that again stick in your mind due to its oddity.