Richard Matalewski
English A
8.05.14
Chrysler Commercial
"Chrysler Eminem Super Bowl Commercial - Imported From Detroit."YouTube. YouTube, 05 Feb. 2011. Web. 08 May 2014.
Audience: I think the commercial is targeting the middle - and upper class. It is not a small amount of money that the have to spend and they should think about the investigation first. The commercial is listing all the features that you will have when you buy such a car. They are using words a luxury to convince you to buy it.
Buyologie: It has a famous Rapper as the driver and the speaker in the commercial is listing many historical parts in Detroits industrial past, so that when you life in Detroit that you can get a relation to the car.
Techniques: The creator is only showing parts of the car and then the car at the very end, so that sou stick on to it until the end. The same with Eminem, you see him as a whole person just at the end. The whole commercial is getting more interesting and better when it is going the end.
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ReplyDeleteThe technique used is Celebrity. Since, there is Eminem in it
ReplyDeleteIn this commercial Eminem is used for the marketing strategy of Celebrity. This hase the purpose to make the audience interested in this car because Eminem is driving it. Also it is good for the commercial its self.The use of Celebrity has the effect that people watch the commercial longer because they see a celebrity and are more interested in the video than if it would be a normal person. Therefore, for a car commercial, using the technique of Celebrity is a perfect match. - Caroline Werner
ReplyDeleteThis ad uses celebrity as a technique, but it also uses association. Anyone from Detroit will feel a nostalgic feeling when they see this ad, It could also be argued that it uses association for anyone in America to feel nostalgic from this commercial.
ReplyDelete