Ladina Brunner
English 10
Ms. Klasen
09/07/14
Advertising Homework
L'oreal e lo Zombie Boy. Go Beyond the Cover
Audience: Who do you think the commercial is targeting and why?
The commercial is obviously targeting women in their teenage years up until their late thirties. L'oreal used a person with such extreme body art that would normally be almost impossible to cover and showed that their makeup could cover the tattoos completely, therefore showing the consumers that their makeup has great coverage and is very effective, as well as it looking natural.
Buyology: What makes this commercial appealing (interesting to watch)? Why do you like it?
This commercial is appealing because it has a sense of extraordinariness, no one has ever done a commercial like that before to show their makeup. Normally commercials for makeup show beautiful women talking, but in this commercial they actually show the process and the capability of their makeup.
Techniques: What techniques does the creator use to sell the product?
The company is using an already famous person that a lot of people recognize, which already interests people right at the beginning of the commercial. The idea that he starts off looking normal and then starts to take his makeup off to reveal his tattoos is new and interesting and draws attention from the viewers. They also used music and no talking, so if the viewer is doing something else and looking away from the tv and they suddenly hear music with no talking, they will look up at the tv because they are curious as to why there is music playing; and then be caught by the extreme body art. Furthermore, the idea of showing the actual makeup product makes the makeup company seem real and they are not afraid to show that their makeup is actually being used; Which in turn makes the viewers trust the promise of the makeup brand.
Really special commercial you chose and I didn't even think about the ideas you had what its target and why it is appeling. Very Interessting and well thought through.
ReplyDeleteJulian Pohl
This is a cool commercial, because it uses a celebrity many people don't actually know about, yet still manages to capture the attention of people. "Zombie boy" was a great person, because of how many tattoos he has and his alternative appearance They used him perfectly to make their product stand out, because they showed the artists actually using it, which most other makeup commercials don't. I agree that using only music is also a tactic used to grab people's attention. In a roundabout way, they also use testimonials, because everyone can see the product working, and therefore becomes the person testifying..
ReplyDeleteThis is such a cool commercial. I love how the cover up zombie boy and he looks "normal". The commercial uses a celeberity and testomonial as a technique, which is interesting to see.
ReplyDelete