Jaguar vs. Chicken | Jaguar USA. Dir. Jaguar USA. YouTube. Google, 17 Dec. 2013. Web. 8 May
2014. <http://youtu.be/3PQS8SFWNQw>.
1. Audience: Who do you think the commercial is targeting and why?
I think this commercial is targeting the upper class people wanting to buy a new fancy car. I believe this, because Jaguar is a very expensive car brand. I also think that although Jaguar may be considered a car brand for older people, this commercial is targeting the younger sector, as it is a funny reply to a commercial by Mercedes.
2. Buyology: What makes this commercial appealing (interesting to watch)? Why do you like it?
I like this commercial because I like the story behind it. After Mercedes put up a commercial with chickens being able to keep their head perfectly still while their body was moving ("magic body control" - http://youtu.be/nLwML2PagbY), Jaguar responded with this hilarious commercial. We all know that chicken vs jaguar will be won by the jaguar, and this is the perfect commercial to show that.
3. Techniques: What techniques does the creator use to sell the product?
This commercial is a parody of Mercedes' commercial. Because a lot of people already knew that commercial, this a good way to sell the product that Jaguar wants to sell. It also tries to bring Mercedes' product down, although I don't think people will think of Mercedes' products differently after seeing this commercial. I think it wasn't a bad thing for Mercedes, but it definitely was good for Jaguar.
In your buyology, I think your comments and aspects on the commercial is similar to maybe the rest of the public watching the same commercial. Good analysing as well.
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