Ms. Klasen
English 10
8th May 14
Nike Football Commercial
1. Audience: Who do you think the commercial is targeting and why?
A) This advertisement is about Nike football shoes 'Mercurial'. Since, it is about football shoes, the target from the commercial would be the people playing football.
2. Buyology: What makes this commercial appealing? Why do you like it?
A) The commercial is appealing because it has two famous sports person, Cristiano Ronaldo (football player) and Rafael Nadal (tennis player). The combination of two people from different sports creates ____________. People will watch the video to know what is the video actually about. I, personally, am a big fan of Rafael Nadal and because he was in the video I saw the video and then I liked it. This is an advantage for the Nike that people following either sport will watch it.
3. Techniques: What technique does the creator use to sell the product?
A) Casting two famous people from different sports, C. Ronaldo (football) and R. Nadal (tennis) helps seeking attention on the product. The very important thing is the main aim of the product and how they portray it should match. For example: Mercurial shoes are for speed and the way they showed in the video was that C.Ronaldo is fast after wearing the shoes.
The use of both famous celebrities, influences the the brand and its product. People who don`t like the company Nike as much may be able to recognize the celebrities and understand why they are promoting their products. - Ruben
ReplyDeleteThe use of celebrity, I liked your wording in the technique paragraph
ReplyDelete