Jaclyn Parris
Ms. Klasen
English
08.05.14

Commercial 

http://m.youtube.com/watch?v=a_M9tTwLb9A

Audience: This commercial is very clearly targeted to those who smoke or may begin smoking. The video is attempting to prevent younger people from smoking. This commercial in addition to other commercials with the same creator all include younger people whom smoke and have to suffer to afford and smoke cigarettes.
Buyology: This commercial isn't selling anything, but it is certainty advertising. The commercial is advertising the risks to smoking, and for this commercial to achieve its purpose of stopping younger generations from smoking, it must be memorable. The advertisement chooses to portray a young man ripping his teeth out to pay for a pack of cigarettes. People watch is because it is gruesome, it not only lists that smoking is bad for your teeth it portrays it in a creative way using another issue of smoking, the cost. Additionally, it is interesting because the character is someone near to my age, as if to show that problems like this happen to any age of people whom smoke. I see this commercial very often and it is disturbing, therefore effective and regarded.
Techniques: In this commercial a product is not bring sold, it is instead trying to prevent cigarettes from being sold. It seems that the video is not using terms such as crowd sourcing of sorts. The video tends to use strong imagery and emotive language. I would consider the video a sensationalism. The commercial chose a teenage guy pulling his teeth out, which looks disgusting. Therefore, imagery is used within this commercial in an effective way. Additionally, the commercial uses emotive language by stating that cigarettes cost your teeth and giving a fact that it causes gum disease and one may lose there teeth from it.