http://www.youtube.com/watch?v=uii3VhELiuE

Audience: This commercial is for everybody. The chocolate bar should represent that if you eat it you become normal again and you feel better. It tells us that if you're hungry you turn into another person so you need to eatm a snickers bar to calm down.


Buyology: The commercial is funny and has a setting which isn't usual  so it is stuck in your head when you watched it the first time. The sentence they use to highlight the importance of the bar are funny and easy to understand.

Techniques: He uses fun sentences, great costumes and an unusual setting. The chocolate bar is definitely highlighted in this video.

-Robin