Katharina Christensen

The Force: Volkswagen commercial

https://www.youtube.com/watch?v=R55e-uHQna0

1. Audience: Who do you think the commercial is targeting and why?

•     The audience/target is for the adults with children, or people with a sense of a good quality car for the whole family. Because it's a big, rich car with a lot of space for the whole family, and the new strength which is the whole purpose of the commercial.

2. Buyology: What makes this commercial appealing (interesting to watch)? Why do you like it?

• Because it's different and cute with the little kid trying to become powerful with his Darth Vader costume. I like it because it has a change and it just shows the care for the child, and cuteness the child is showing in the commercial.

3. Techniques: What techniques does the creator use to sell the product?

• He starts filming the child from the legs, and continues to focus on him and the disappointment the child is having because his "force power" doesn't work. Until the car arrives and the whole force is shown through the window with the father helping him with the key, without the child knowing. Plus he is adding the sound effect from Darth Vader that gives the commercial more of a rush.

Darth Vader and Volkswagen